I could almost hear the coalition cheering. Jamie Oliver is worth an estimated £150 million. He flits from country to country advising people to live their lives on his recipes for his TV shows and books. A quick "pucker" grin at the locals and just as Keyser Soze in The Usual Suspects "and like that he was gone..."
Today he has appointed himself the Governments new Poverty Porn Tsar. He bemoans poor families by stereo-typing them as "'You might remember that scene in Ministry Of Food, with the mum and the kid eating chips and cheese out of Styrofoam containers, and behind them is a massive TV. It just didn’t weigh up.' Apparently the multi millionaire also has his own stats on poor families "The fascinating thing for me is that seven times out of 10, the poorest families in this country choose the most expensive way to hydrate and feed their families. The ready meals, the convenience foods.'